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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Whole Foods, Sticking to Its Roots

It is great in today's business environment to see a large national brand sticking to its roots, what made it successful. Whole Foods is doing just that with its Local Producer Loan Program.

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Unwrapping Holiday Appreciation: Gift Cards Are the Smartest Way to Reward Employees

As organizations head into the holiday season, the challenge is familiar but amplified: people still want to celebrate, but budgets are tighter, expectations are higher, and the margin for getting it wrong feels slimmer than ever.

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Why Gift Cards are Great for Retailers Too

We know gift cards are an effective employee gift or reward and make a great addition to an incentive program for employers. In this space we rarely talk about how effective gift cards are in driving sales for retailers. First Data just released a new study which uncovered convincing evidence that gift cards provide major advantages to retailers too.

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Say Thank You with Volunteer Appreciation Gifts During the Holidays!

Volunteers are a crucial part of the holiday season and it’s important not to forget about all that they do. Many take the time out of their own busy lives to give back to their communities, asking nothing in return. Here are a few simple, yet thoughtful volunteer appreciation gift ideas to thank those volunteers this season:

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7 Modern Employee Rewards That Work in 2026

Employee rewards have evolved far beyond the old “Employee of the Month” plaque. Today’s workforce expects recognition that feels personal, flexible, and connected to their goals. According to a Gallup study, employees who receive frequent, meaningful recognition are 4x more likely to be engaged and 5x more likely to feel connected to company culture.

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A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

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