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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Sales Incentives: Focusing on Non Cash Rewards

The topic of selling sales incentives made the list in the Incentive Research Federation’s (IRF) newest report,
2014 Trends in Engagement, Incentives, and Recognition. The report shined light on the fact that although sales goals came up short last year, many of those companies are still raising quotas for 2014, leaving many executives searching for answers on how their sales teams will make those numbers. One trend that came out of the study was focused on the incentives being used to motivate sales teams. The report stated,

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Boost Employee Health with Friendly Competition

Employee health and wellness have taken center stage in workplace initiatives, especially as companies strive to improve well-being while reducing healthcare costs. In addition to reduced costs, employee wellness programs may also be connected with business success and profitability. While these programs often focus on health education and screenings, introducing a bit of friendly competition can make a significant impact, both in engagement and results.

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How to Improve Employee Engagement

Engaged employees become brand advocates and evangelize your organization. Engaged employees do better work to serve your customers and ensure your team and organization hit revenue targets. Here are three ways to boost your employee engagement:

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CVS/pharmacy, the place for fun and unexpected gifts this Valentine’s Day

CVS/pharmacy featured in SNL parody
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The Great Detachment: How Employers Can Support a Struggling Workforce

The conversation about the workforce in recent years has centered around turnover, hiring challenges, and the competition for talent. But new data suggests a different problem is emerging — and it may be more difficult for organizations to solve.

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A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

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