<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1960181384305267&amp;ev=PageView&amp;noscript=1">
Shop Gift Cards

Deborah Merkin

Author image of Deborah Merkin
Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
Find me on:

Recent Posts

CVS/pharmacy, the place for fun and unexpected gifts this Valentine’s Day

CVS/pharmacy featured in SNL parody
Read More

Staggering Stats About the (Lack of) Employee Engagement

We found some scary stats from the Harvard Business Review about employee engagement, and how much is lacking from today's workplace. Here are just 3 quick facts from a recent Bain & Company and Netsurvey study.

Read More

Wellness Programs Lead to Healthier Employees, Lower Costs

The Affordable Care Act is here, and even though 
most open enrollment periods are now over for the year, there is still time to improve your employee health and lower future health care costs. Implementing health and wellness programs can both lower health care costs for employers, and place accountability on employees for their own health. Chad Koerten, who works for KI Furniture near Green Bay, WI has credited his organization with an 80 lb. weight loss over his 15 years with the company.

Read More

Pivotal Year for Prepaid Rewards: Digital Incentives Take Center Stage

In a Pivotal Year for Prepaid Rewards, Digital Takes the Lead—Without Leaving Physical Behind

The prepaid industry is entering a defining moment. While gift cards remain a staple of consumer and incentive programs, new research shows that prepaid products are evolving beyond one-time gifting into flexible, digital-first assets that support ongoing engagement, self-use, and long-term value.

Read More

Happy Employees Can Be A Profit Center

Most companies' biggest "cost" is personnel. Manpower is expensive to the organization and the workers always feel they could be making more money. Employees that are less satisfied with their jobs are less helpful to the end consumer, who then spends less with the organization. Keeping your workforce happy is correlated to your profit margins. Offering employees incentives is a great way to set guidelines for employees to work for certain incentive rewards. Based on what behavior is fulfilled incentives can range from a small denomination gift card to a popular retailer such as
The Cheesecake Factory, to a paid vacation, or extra time off. Keeping your employees happy will keep your company healthy.
For more information on why keeping your employees happy can help cover your profit margins check out this article from the New York Times.

Read More

A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

SHOP GIFT CARDS

    Subscribe to Email Updates

    Deb AI icon Meet Deb AI, Your Gift Card Strategist