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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Why Gift Cards are Great for Retailers Too

We know gift cards are an effective employee gift or reward and make a great addition to an incentive program for employers. In this space we rarely talk about how effective gift cards are in driving sales for retailers. First Data just released a new study which uncovered convincing evidence that gift cards provide major advantages to retailers too.

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Say Thank You with Volunteer Appreciation Gifts During the Holidays!

Volunteers are a crucial part of the holiday season and it’s important not to forget about all that they do. Many take the time out of their own busy lives to give back to their communities, asking nothing in return. Here are a few simple, yet thoughtful volunteer appreciation gift ideas to thank those volunteers this season:

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7 Modern Employee Rewards That Work in 2026

Employee rewards have evolved far beyond the old “Employee of the Month” plaque. Today’s workforce expects recognition that feels personal, flexible, and connected to their goals. According to a Gallup study, employees who receive frequent, meaningful recognition are 4x more likely to be engaged and 5x more likely to feel connected to company culture.

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Pay-When-Use Gift Cards Help Control Retailer (and Employer!) Costs

Canadian mobile gift card vendor, Kiind, has put the gift card industry on its head. Kiind offers a pay-when-used gift card system
 that doesn't charge the purchaser until the recipient has taken the gift card in-store and used it. Since unused gift cards have cost both retailers and gift-givers an immense amount of money, Kiind's technology allows gift cards to become a lower-risk proposition.

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Say Thank You to Employees

The holidays are a popular time to give thank you gifts, both monetary and materials. Here's how to say "thank you" to your employees, now or any other time.

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