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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

How to Improve Employee Engagement

Engaged employees become brand advocates and evangelize your organization. Engaged employees do better work to serve your customers and ensure your team and organization hit revenue targets. Here are three ways to boost your employee engagement:

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CVS/pharmacy, the place for fun and unexpected gifts this Valentine’s Day

CVS/pharmacy featured in SNL parody
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Staggering Stats About the (Lack of) Employee Engagement

We found some scary stats from the Harvard Business Review about employee engagement, and how much is lacking from today's workplace. Here are just 3 quick facts from a recent Bain & Company and Netsurvey study.

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Wellness Programs Lead to Healthier Employees, Lower Costs

The Affordable Care Act is here, and even though 
most open enrollment periods are now over for the year, there is still time to improve your employee health and lower future health care costs. Implementing health and wellness programs can both lower health care costs for employers, and place accountability on employees for their own health. Chad Koerten, who works for KI Furniture near Green Bay, WI has credited his organization with an 80 lb. weight loss over his 15 years with the company.

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Pivotal Year for Prepaid Rewards: Digital Incentives Take Center Stage

In a Pivotal Year for Prepaid Rewards, Digital Takes the Lead—Without Leaving Physical Behind

The prepaid industry is entering a defining moment. While gift cards remain a staple of consumer and incentive programs, new research shows that prepaid products are evolving beyond one-time gifting into flexible, digital-first assets that support ongoing engagement, self-use, and long-term value.

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A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

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