<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1960181384305267&amp;ev=PageView&amp;noscript=1">
Shop Gift Cards

Deborah Merkin

Author image of Deborah Merkin
Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
Find me on:

Recent Posts

How to Create a Successful Gift Card Referral Program

Are you looking for ways to supercharge your marketing strategy? Customer referral programs, when executed effectively, can drive significant growth while fostering loyalty among your existing customers. Starting a referral program in the first quarter is a great way to build momentum for the year ahead.

Read More

The Best Ideas to Show Appreciation on Administrative Professionals Day

Administrative Professionals Day is a dedicated time to celebrate the vital contributions of administrative professionals, including executive assistants, receptionists, client services representatives, and others in support roles. These individuals are the backbone of any organization, ensuring operations run smoothly and efficiently. In May 2023, office and administrative support roles accounted for about 18.5 million jobs, making this group the largest occupational category in the U.S. workforce. Recognizing their efforts not only boosts morale but also drives engagement and retention.

Read More

Partnering with Nonprofits to Deliver Timely Prepaid Resources During Crisis

Natural disasters continue to increase in frequency and severity, causing significant damage and leaving millions of people struggling with financial hardships. From rebuilding homes to securing necessities, the recovery process is often slow and bureaucratic, leaving disaster victims in a state of uncertainty. Traditional aid methods, like checks or bank transfers, often face delays, making it harder for those affected to access essential resources in their time of need. 

Read More

6 Best Team Building Activities For Employee Engagement

As the workforce continues to evolve, keeping employees engaged, motivated, and satisfied remains crucial for organizational success. Team building activities are a proven way to foster trust, communication, and collaboration among employees, helping them form valuable relationships that benefit the organization as a whole.

Read More

Case Study: Enhancing Workplace Safety in Auto Parts Manufacturing with GiftCard Partners

Workplace safety is a top priority in auto parts manufacturing, yet challenges like high injury rates, disengaged employees, and first-year worker vulnerability persist. To address these risks, GiftCard Partners collaborated with a leading manufacturer to implement a safety incentive program. By rewarding safe behaviors with flexible incentives, the program reduced injuries, improved MOD scores, and delivered measurable cost savings.

Read More

A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

SHOP GIFT CARDS

    Subscribe to Email Updates

    Deb AI icon Meet Deb AI, Your Gift Card Strategist