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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

How AI is Redefining Gift Card Program Support

In today’s fast-paced work environment, recognizing and retaining employees isn’t optional—it’s essential. Whether you lead HR for a hospital system or oversee outreach for a community nonprofit, the challenge is the same:

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Employee Mental Health is a Front-Line Issue: Training Managers is the Solution

Employee mental health is a crucial issue for employers as they navigate motivating employees, recognizing achievements, and giving employees the space to find balance between their work and personal lives. Since employees tend to come to their direct managers with mental health challenges like burnout, stress, or personal issues affecting their work, front-line managers aren’t typically trained to handle these situations.  

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Supporting Employee Mental Health: A Guide for Employers

Work-related stress continues to be a significant contributor to employee mental health challenges, impacting both individuals and organizations. Recent data indicates that 83% of U.S. workers suffer from work-related stress, with 54% reporting that it affects their home life. This stress can lead to decreased productivity, increased absenteeism, and higher healthcare costs. Notably, workplace stress has been reported to cause 120,000 deaths in the U.S. each year.

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How to Celebrate National Nurses Week: Meaningful Ways to Recognize & Reward Nurses

Nurses are essential to the healthcare system. They provide important patient care and offer emotional support, often working long hours under a lot of pressure. With 4.3 million actively licensed registered nurses (RNs) in the U.S. and 3.5 million currently working, their contributions are immeasurable.

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The Hidden Costs of Workplace Stress and How to Combat Them

​In today's fast-paced work environment, stress has become a prevalent issue affecting employees across various industries. From mounting workloads to financial concerns and work-life balance struggles, stress can take a significant toll on employee well-being, productivity, and overall job satisfaction. Understanding its impact is crucial for organizations aiming to maintain a healthy, engaged, and high-performing workforce. By recognizing stressors and implementing proactive solutions, companies can not only improve employee morale but also drive long-term business success. Here’s a closer look at the real impact of stress on your workforce and how to address it effectively.

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A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

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