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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Empowering Recovery: How Gift Cards Can Help Families Rebuild After the Palisades & Eaton Fires

As the devastating aftermath of the Palisades and Eaton fires continues to unfold, families who have lost everything are facing unimaginable challenges. Nonprofits play a vital role in aiding these families by providing immediate relief and long-term recovery assistance. While food, clothing, and shelter are essential, the path to rebuilding a life requires much more. This is where instant digital gift cards can make a transformative difference. 

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How Managers Can Reduce Stress in the Workplace & Boost Retention

As we step into 2025, workplace wellness continues to evolve to battle the record lows of employee wellbeing. Gallup studies show that 45% of employees reported they were struggling in 2024, an all-time high since the start of Gallup's 15-year life evaluation study.

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Building Community for a More Engaged Workforce: The Role of Gift Card Incentives

Employees crave more than just a paycheck—they seek connection, shared values, and a sense of belonging. This shift is significant: Gallup’s research highlights that business units with higher employee engagement are a remarkable 23% more profitable than those at the lower end.  

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Holiday Greetings & Thanks from the GiftCard Partners Team

As the year draws to a close, we at GiftCard Partners want to extend our heartfelt gratitude to all of our clients, customers, and readers. Your support and trust drive us every day, and we’re immensely thankful for the partnerships and relationships we’ve built over the past year. Together, we’ve reached incredible milestones, and we’re excited to see what the future holds.

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Impact Story: How Gift Cards Empower Nonprofits to Provide Immediate Support

Nonprofits often face the dual challenge of providing immediate assistance to those in need while ensuring their programs are efficient and impactful. For organizations focused on emergency relief, time, flexibility, and resource control are critical. 

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