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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Q3 Sales Incentive Ideas to Re-Energize Sales Teams Mid-Year

By the time Q3 begins, sales teams are often balancing two realities: there is still time to influence annual performance, but mid-year fatigue, pipeline slowdowns, and shifting priorities can make momentum harder to maintain. That makes Q3 an ideal time to revisit your quarterly sales incentives and introduce targeted rewards that help sales teams refocus on the behaviors that drive revenue.

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How Incentives Improve Workplace Safety & Compliance Before Summer

As summer arrives, many workplaces face seasonal safety challenges. Higher temperatures, increased outdoor work, and prolonged physical exertion all contribute to greater risk for injuries and heat-related health issues.

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Using Incentives to Support Employees Under Cost Pressure

Employers are navigating a difficult balancing act: controlling labor costs while maintaining employee engagement, retention, and productivity. While inflation has cooled from peak levels, the cost of everyday essentials—especially food, transportation, and housing—continues to shape how employees experience financial stress.

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The Best Gift Cards for Administrative Professionals Day

Administrative Professionals Day is just around the corner, and it's time to celebrate the invaluable contributions of administrative professionals across the country. With over 18.5 million office and administrative support jobs making up 12.2% of total employment, it's clear that these roles are vital to every organization. This year, we’ll be recognizing and honoring the hard work of millions of administrative professionals, including assistants, office coordinators, and executive assistants.

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How to Stretch Your Nurses Week Budget Without Increasing Spend

Every year, healthcare organizations face the same challenge: how to meaningfully recognize nurses during Nurses Week without exceeding already tight budgets.

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A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

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