Rachel Merkin is the lead content writer for GiftCard Partners and is passionate about all things marketing. Getting effective messaging from a company to its audience gets her out of bed in the morning. When she’s not finding innovative ways to discuss the gift card industry and how it might affect your business, she could be running, or spending time at the beach.
Company leaders struggle to cultivate a culture of employee loyalty, but the solution is totally within their control. Companies who have an established mission and vision to guide their path often enjoy lower turnover rates and higher employer loyalty.
Generational buying trends are quickly changing retailer concepts. The three generational segments with the most buying power shop very differently and have different expectations for how they want retailers to treat them.