Gamification for Motivating Customer Loyalty?
We’ve been writing a lot about how gamification is taking employee motivation and engagement programs by storm, but does the same People + Participation = Productivity[1] theory apply to customer loyalty and incentive programs? Destination CRM.com says YES: “The things that make games so compelling can equally make employees, partners, [and] customers addicted to your B2B or B2C offering.” And we at GCP are compelled to say YES as well with case studies like this: Samsung saw impressive boosts in their customer loyalty program via their social loyalty program, Samsung Nation. With the Badgeville gaming platform, they grew their user generated content and website traffic, but more importantly; they achieved financial results as well! “Samsung, in return, saw 66 % more users submitting 447 % more product answers on its global Web site. Even more impressive, the user-generated content prompted 34 % of users to put 224 % more items in shopping carts”, states CRM.com’s article Game On. The reward is an important aspect of any motivation and incentive program, and since these games can be played online and anywhere in the world, the rewards should also offer international value. Gift cards are a common customer loyalty reward, but onthe international front; GCP offers maxchoice international vouchers. They act like gift cards, but with even more flexibility for international customers. Check out more information on
maxchoice premium international vouchers. For more in-depth information and case studies, check out
Game On: Gamification Strategies Motivate Customer and Employee Behaviors [1]
Engagement Strategies Magazine Game Theory: People + Participation = Productivity
Measuring Employee Engagement
Measuring employee engagement is crucial to ensuring that your organizations' time and money are well invested in these kinds of programs. Establishing a successful employee engagement and rewards program can be measured in just a few short steps.
Social Gaming to Boost Health and Wellness
Social gaming is an emerging trend in social media, gaming, and employee engagement. Games like Farmville have engaged millions through Facebook, and that type of addictive social game experience is now being applied to health and wellness programs. Keas is a social gaming application being used to promote office exercise, team camaraderie, and lower health care costs. The application eliminates lazy, sedentary lifestyles, helping employees lose weight and minimize chronic illness, while providing a fun interactive game experience. Employees can track progress and monitor their health improvement, while also interacting with and getting to know their coworkers.
The interface, pictured above, looks very similar to popular social media sights such as Twitter and Facebook, which provides a level of comfort and familiarity to the user. To make this type of gaming even more effective, add rewards upon accomplishment of goals. Spot rewards such as gift cards can be great for these types of programs because the gift card like AutoZone, CVS, The Limited, and Charming Shoppes can be used to help the employee maintain a healthy lifestyle. Leveraging the popularity of social media can help lower your company's healthcare costs while helping employees live a healthy lifestyle.
For more information on Social Gaming for Health and Wellness check out this Mashable article.
