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GiftCard Partners Blog

IMA FastTake November 2010

Check out this industry status report from the Incentive Marketing Association.  it provides some great insight on health and wellness program costs for companies, the industry outlook for 2011, and industry news and events.  It is a quick read and a great way to keep up with the incentive industry!  A link to the FastTake update can be found at http://www.incentivemarketing.org/associations/2592/files/FastTakes%20Nov2010.htm.

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Before You Start Holiday Shopping, Check This Out...

Before you begin the holiday shopping season, driving yourself crazy trying to find great gifts for everyone on your list check out these survey findings from the National Retail Federation consumer interest in gift cards. Gift giving might be easier than you think! 57% would like to receive a gift card (up from 55% from last year.) 61% of those with higher incomes (more than $50K) want a gift card 63% of those ages 25 – 34 want a gift card 64% of women want a gift card So give the people what they want this holiday season, and give yourself a break.

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Digital Gift Cards: Are They Working?

Digital Gift Cards are gaining popularity throughout the market, however some top tier retailers are neglecting to start using the technologically advanced version of the Gift Card. Gift card sales continue to rise throughout the country, rising by about 2% in last year's holiday season. So the real question is: why aren't all retailers adopting the technology? Check out this article (http://www.dmnews.com/digital-gift-cards-get-the-short-stick/article/179517/) and leave us a comment to let us know what you think!

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Motivation Show Information

Come visit the GiftCard Partners team at the Motivation Show 2010 in Chicago starting tomorrow. GiftCard Partners will be located in booth 4631. More info to follow, including on our Facebook page and on twitter @gcpsolutions.

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Holidays...already?!

It is not even Halloween yet, and already the retail market is preparing for the holiday season. With online shopping, online coupons, and online marketing becoming ever-growing pieces of the holiday retail puzzle here are five predictions about email marketing for this year's holiday season 1. There will be more activity on Thanksgiving 2. Social and rich media campaigns are not going to have legs after mid-November 3. More retailers will include discount codes into their preheader text 4. More emails will feature share-with-your-network (SWYN) links as a strong secondary call to action 5. Mobile-friendly emails will become more common For more information on holiday 2010 email marketing predictions visit: http://directmag.com/email/0913-email-marketing-holiday-season/

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We work with companies of all shapes and sizes to find the best gift cards for your program or audience.

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