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GiftCard Partners Blog

CashStar Introduces Enhanced B2B Digital Gifting Suite

GCP's Diane Freeland is quoted in today's Business Wire release:
CashStar Introduces Enhanced B2B Digital Gifting Suite Mobile gift cards and eCerts are the hottest topic in gift cards, but combining technology with B2B applications is where it's at for GiftCard Partners.

CashStar, the digital gifting and incentives company, announced new enhancements to its suite of B2B digital gifting solutions. Composed of the eCorporate Application Programming Interface™ (API) and eCorporate Direct™, the suite provides an easy way for retailers to manage and distribute their bulk e-gifting programs based on their needs and preferences.
Click t o read the full article here

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Businesses Ramp Up Wellness Programs

Wellness programs are a fantastic way for businesses to monitor their employees health, and control health care costs.  84% of employers and health plans across the country have at least one wellness program, and 91% expect to have wellness plans in place within the next 12 months, according to a survey conducted by the Continuum Care Alliance.  At TeamHealth in Tennessee employees are offered significant rewards including $50 quarterly health care credits for good performance on a health risk assessment test administered online.  Wellness programs are gaining popularity because they provide results in conserving revenue for businesses.  For more information on wellness programs and their expanded implementation click
here.

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Live from the Prepaid Expo - Government Update Panel Discussion

"The Commonwealth of Virginia has started using prepaid cards to help get money into the hands of the people of who needed them. One reason was cost savings, savings of up to .60 cents an item, a typical direct expense on payment mechanisms." Gift cards can help single parent families, the unemployed, the homeless and needy. The panel discussion was today @ the Prepaid Expo in Orlando. Visit
Live from the Prepaid Expo - Government Update to read the overview and learn about the challenges, the benefits to cardholders, how prepaid cards improve peoples' lives, and more.

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What's Happening @ The Prepaid Expo? We'll Blog on it all Week.

A look at mobile migration, fraud, closed- and open-loop convergence, and the technological crossroads impeding progress By Marc Dresner,
IIR USA You’ve arrived just in time for an in-flight podcast. Fasten your seatbelts! With less than a weekend standing between us and
Prepaid Expo 2011, I would like to offer some fodder for the numerous networking conversations you’re about to have.
My guarantee to you: Not only will episode four – a two-part podcast interview for IIR’s “Progress in Prepaid” series – lend a spark to many a smart, caffeinated exchange, BUT as an added bonus, you air travelers can forgo that inane in-flight movie and stimulate your brains, instead!
Episode four of “Progress in Prepaid” features a two-part interview with Jonathan Treiber, CEO of RevTrax.
Highlights: • The line between association-branded prepaid and closed-loop cards is blurring, with open-loop products increasingly resembling closed-loop • Non-swipe technologies are actually less expensive than conventional terminals and boast broader usage options for merchants, but who’s going to pay for this overhaul? Associations and banks can’t foot the bill indefinitely. When will merchants ante up? The answer rests with adoption, but is it the chicken or the egg? Visit the Prepaid for more:
http://prepaidexpo.blogspot.com/2011/03/progress-in-prepaid-series-asks-to.html
www.giftcardpartners.com

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QR Codes and Mobile Gift Cards

QR (or Quick Response) codes are those little squares appearing more and more frequently on consumer products all over the country, they allow smartphone users to collect data about the product they appear on, but they also have a potential connection to gift cards. One application of QR codes on Dole Salad kits sold at certain Price Chopper locations, encouraged loyal customers who received a post card (with the QR code) to scan it for a chance to win a $500 Price Chopper gift card. The potential in the growing mobile gift card market to also tie the growing use of consumer product QR codes creates yet another innovative way mobile gift card technology is finding its consumers in their natural habitat. Where would you like to see potential to connect QR codes to mobile gift cards? Leave us a comment! And for more info on the Dole Salad promotion see this
article.

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Learn how gift cards can work for your business

We work with companies of all shapes and sizes to find the best gift cards for your program or audience.

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