GiftCard Partners Blog

Creating a thriving workplace culture starts with one essential ingredient: employee recognition. Studies show that companies with robust employee recognition strategies experience stronger engagement, reduced turnover, and increased productivity. Recognizing employees doesn’t just boost morale—it drives business success.

Employees do not all value the same things.

That sounds obvious, but many incentive programs are still designed as though one reward, one message, or one experience will motivate an entire workforce equally.

The latest incentive research suggests otherwise.

For brands with a gift card program, third-party distribution is not just a retail placement tactic. It is a growth channel.

CVS/pharmacy posted a 10.3% increase in net revenue in the third quarter. As the economy continues to recover and the pharmacy sector continues to grow, positive returns shouldn't be surprising. However, the numbers CVS Health brand is putting up are almost unprecedented. A major reason for the growth came from the acquisition of Omnicare, which continues to prove the innovation of CVS/pharmacy. Omnicare allowed CVS/pharmacy to expand into the niche pharmacy market for senior living and long-term care facilities and provide care to a population who may never go into a retail pharmacy.