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Combatting COVID-19 Vaccine Hesitancy with Incentives and Rewards

As kids head back to school and the days grow shorter, we all realize it isn’t quite as warm as it was a few weeks ago. We are deep in the midst of the delta surge of COVID-19 infections. What is different about this wave, versus earlier surges in infection, is that unvaccinated individuals are 49 times more likely to be hospitalized and 32 times more likely to die from COVID than those that are vaccinated. 

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How Gift Cards Can Incentivize Vaccine Compliance at CVS®

As the mass vaccination effort continues to ramp up across the country, Medicare and Medicaid payers and accountable care organizations are looking for ways to ensure their members get vaccinated as soon as they are eligible. Many Medicare members fall into vulnerable populations due to age, while Medicaid members can be more susceptible to comorbidities, and more making it essential that both populations get vaccinated quickly. Member populations may also require a greater level of education around vaccination due to hesitancy of the vaccine or because they may encounter logistical obstacles as they schedule and travel to their appointments.

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