GiftCard Partners Blog

We have all seen fuel rewards programs, where businesses reward customers by awarding points for dollars spent at the store. These programs continue to grow with national gas prices, and can be an effective way to drive loyalty, and gift card sales. Offering flexible items such as gift cards, that consumers can then repurpose as gifts holds a huge value for consumers. Their gift dollars go twice as far, since they are earning gas rewards, a huge and necessary expense for most Americans. The value of repurposing every dollar for twice the impact will keep consumers coming back to both the gas retailer and grocer consistently as long as they can continue to gain rewards.

Managers and employees often share the same office space (or Zoom screen) but experience the workplace through very different lenses. SurveyMonkey’s 2025 Workplace Culture and Trends report shows just how wide that gap can be, especially when it comes to transparency, promotions, productivity, and motivation.

Holiday marketing season is in full swing! Consumers are planning their holiday shopping, if they have not started already, and retailers are planning their big holiday marketing and promotional push. If you are looking for some innovative ways to stretch the last piece of your 2012 budget check out these 5 ways to execute a holiday marketing campaign with a limited budget.

Retaining employees and creating a community with a loyal dedicated workforce doesn't have to be expensive. Optimizing your rewards budget, and leveraging non-monetary employee recognition can help you achieve these goals without breaking your budget. Here are 3 effective tips for retaining satisfied and devoted workforce for less.

Damaging storms, tight finances as we approach the holidays, and stressful political and economic times…what can we do to ease the burdens? Although it’s not always possible to give holiday bonuses during the tough times, there are less expensive things we can do to help our employees’ families. When offering cash bonuses, it’s difficult to decide if the dollar amount hits the spot for the employee. However, a gift card for a full family meal or 2 at
Boston Market, will hit the spot. Research tells us that 61% of employees would be satisfied with a $25 gift card, and 88% of employees would be satisfied with a gift