GiftCard Partners Blog

The B2B gift card landscape has continued to evolve rapidly, with the first quarter of 2024 presenting new trends and insights that are reshaping the industry. The holiday season of 2023 was particularly robust, exceeding our expectations in both consumer and corporate sectors. This report provides a comprehensive look at the latest trends, statistics, and projections for 2024, based on recent market data and our proprietary survey results.

Designed to keep our clients informed of the evolving B2B gift card landscape The third quarter of this year brought GiftCard Partners’ sales and marketing teams to a hugely successful Motivation Show (MoShow) in Chicago as well as a very productive IMA (Incentive Marketing Association) meeting in San Diego. We are pleased to keep you current in the events that are shaping the gift card industry as well as provide you with insights into hot topics and themes that affect your role in the retail industry.

Incentives are often associated with employee rewards, customer promotions, or limited-time campaigns. But in 2026, organizations are using incentives in a much broader and more strategic way — to influence behavior, increase participation, and drive measurable outcomes across employees, customers, healthcare members, research participants, and channel partners.