GiftCard Partners Blog

Readers of INCENTIVE have recognized GiftCard Partners for excellence as an incentive industry supplier through an online voting process that took place February through April 2014. When the results were tallied GiftCard Partners was named one of the winners of Incentive Magazine's Platinum Partner Award. The industry’s most qualified corporate decision-makers marked their selections for the best gift card and merchandise suppliers in their field … the people, products and services that helped them most in motivating their employees and customers over the past year. The incentive industry winners were selected based on the following criteria: motivational appeal of the product line, customer service and speed of fulfillment, degree of promotional support and customization opportunities.

Relationships with channel reps and resellers can be tricky. You are giving them the power to control your message and brand when you aren't around, and while they are doing the same for other brands at the same time. Here are a few tips to ensure you motivate channel reps to represent your brand and drive revenue.

In a Pivotal Year for Prepaid Rewards, Digital Takes the Lead—Without Leaving Physical Behind

The prepaid industry is entering a defining moment. While gift cards remain a staple of consumer and incentive programs, new research shows that prepaid products are evolving beyond one-time gifting into flexible, digital-first assets that support ongoing engagement, self-use, and long-term value.

The Retail Gift Card Association (RGCA) recently released their Holiday Gift Card Trend Tracker Survey results, and there are some great notes for our retail and merchant clients, and for our B2B gift card customers as well. How are retailers approaching this year’s news that consumers will spend less during the holidays  this year than last? The RGCA states, “…despite the tight wallets, there is a silver lining for many retailers: retail gift cards.” They found in their survey that 73% of consumers will spend less this holiday shopping season, while 74% will buy and give at least one, and as many as five, gift cards as gifts. GCP’s customers, B2B gift card buyers, purchase gift cards in bulk and can also be pleased with these trends. Whatever consumers are doing, B2B buyers will want to be aware of and follow suit.
  Whether you are a retailer looking for the latest gift card trends or a B2B gift card buyer, you’ll want to
check out the RGCA’s Full White Paper and Report.