GiftCard Partners Blog

In the travel and hospitality industry, loyalty programs have long relied on points to keep guests engaged. But as budgets tighten and competition heats up, a new approach is emerging — one that offers instant gratification.

Chances are, you have European employees, customers, business partners, resellers, or affiliates in Europe. Rewarding those constituents for a job well done or recognizing that they’ve gone above and beyond is important to keep them engaged in their work, loyal in their business dealings, motivated in their camaraderie, and incentivized to succeed.

Loyalty360 brings us an interesting concept that loyalty programs are often misconstrued as the final parts of what should be considered the small pieces of their make-up, the points, rewards, and deals. In
Changing Times by Phil Rubin, CEO of rDialgoue speaks with us about what’s really important in loyalty: the building of one-on-one relationships with customers. Most retailers and merchants think of points as so central to their customer loyalty, yet Amazon doesn’t have a standard points program, yet they have one of the most loyal customers in the industry.
How does Amazon do it? And, what can you learn from brands that go beyond points and rewards to engender loyalty and trust? Check out loyalty360’s article
Changing Times and their 360 podcast.

As GCP continues to expand our portfolio of gift cards we offer to corporate health and wellness incentive programs; we are always happy to provide you with information that helps pave your way to a healthier and more productive workforce. The Change Agent Work Group published a comprehensive paper (a whopping 75 pages) called Employer Health Asset Management: A Roadmap for Improving the Health of Your Employees and Your Organization, which offers decision makers some great tools to meet the challenges of reducing healthcare costs for their organization. It includes rationale to:

The first quarter of 2012 included GCP’s visits to and participation in many meetings, conferences and events, including the PrePaid
Expo, the InComm Partner Alliance, the South Florida Success Expo (SWFL), and the Loyalty Expo. In Q1’s trend report, we captured a pulse on 2011 B2B gift card sales results, key gift card market expansion trends for 2012, and an update on the effects of New Jersey’s gift card laws to our industry.
Read the full B2B Gift Card Trend Report here.