New Research Reveals Cards Drive Increased Spending, Visits and Willingness to Support Social Marketing
It isn’t new for us to hear that prepaid cards are great motivators and incentives. But a new loyalty and prepaid survey reveals just how much prepaid has affected consumer spending habits and long term adoption when used in the B2B space as incentives. Here, we outline some of the most interesting tidbits and pair them with our market observations and viewpoints. Let us know your thoughts via the comments field.
Live from the Prepaid Expo - Government Update Panel Discussion
"The Commonwealth of Virginia has started using prepaid cards to help get money into the hands of the people of who needed them. One reason was cost savings, savings of up to .60 cents an item, a typical direct expense on payment mechanisms." Gift cards can help single parent families, the unemployed, the homeless and needy. The panel discussion was today @ the Prepaid Expo in Orlando. Visit
Live from the Prepaid Expo - Government Update to read the overview and learn about the challenges, the benefits to cardholders, how prepaid cards improve peoples' lives, and more.
What's Happening @ The Prepaid Expo? We'll Blog on it all Week.
A look at mobile migration, fraud, closed- and open-loop convergence, and the technological crossroads impeding progress By Marc Dresner, IIR USA
Food for Thought: Interesting Gift Card Question
The Mercator Group referenced in our last post presented at the PrePaid Congress and posed an interesting question. We don't have the answer yet because the survey is ongoing but what do you think the answers could be? In 2015 (five years) what percentage split of the total gift card market for prepaid closed loop gift cards will be? Plastic ___% Virtual ___% Mobile Wallet ____% Leave comments and let us know what you think.
Prepaid Congress Debrief: E-Certs
GiftCard Partners attended the 2nd annual Prepaid Congress this week, so over the coming week or so we will be posting information from the Congress. E-certifications, are an emerging closed loop gift card technology within the incentive industry that allow retailers to instantly deliver incentives to their customers through either cell phone technology, or online. According to the Mercator Group 33% of retailers in the U.S. currently offer e-certification incentives. E-certifications can save incentive companies fulfillment charges, and provide instant gratification to the customers receiving the incentives. E-certifications are opening up new markets for retailers who are able to participate because e-certifications are opening up new avenues to contact customers and deliver marketing messages. Some studies even suggest that e-certs are more effective at delivering memorable long lasting marketing messages than physical gift cards.
