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Digital Gift Cards: Are They Working?

Digital Gift Cards are gaining popularity throughout the market, however some top tier retailers are neglecting to start using the technologically advanced version of the Gift Card. Gift card sales continue to rise throughout the country, rising by about 2% in last year's holiday season. So the real question is: why aren't all retailers adopting the technology? Check out this article (http://www.dmnews.com/digital-gift-cards-get-the-short-stick/article/179517/) and leave us a comment to let us know what you think!


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