Deborah Merkin
Recent Posts
Using Health and Wellness as a Public Relations Tool
CITGO Petroleum is using local health and wellness programs as a fantastic opportunity to highlight their local efforts and community involvement in America. CITGO is giving Lehigh Valley Health Network $5,000 in small denomination gift cards as part of CITGO's "Fueling Good" program. This program uses CITGO gift cards as small rewards for individuals involved in the Lehigh Valley Health Network's Health and Wellness program. The gift cards lower program costs for Lehigh Valley Health Network and allow them to continue their important work. Gift cards are an extremely effective tool for use in health and wellness programs. They help reward participants for desired behavior, and don't cost the program administrator that much. As is the case in this situation, gift cards are also a great way for program sponsors to get involved with health and wellness programs. CITGO was able to come in and help facilitate the positive program, while gaining favorable publicity.
To learn more about the Lehigh Valley Health Network's Health and Wellness program and the partnership with CITGO Petroleum click here.
Quick Guide to Employee Benefits & Gift Card Incentives + Infographic
In today’s competitive job market, offering a paycheck alone isn’t enough to attract and retain top talent. Employees expect a well-rounded benefits package that supports their financial security, professional growth, and overall well-being.
Purpose-Driven Work: Why Meaning Matters & How Recognition Programs Help
As organizations look toward 2026, one theme is cutting through the noise of compensation, hybrid schedules, and employee benefits: purpose. A new Gallup and Stand Together study, The Power of Purpose, shows that purpose at work is not a soft concept; it’s a measurable, high-impact driver of engagement, energy, and retention.
How to Avoid Getting Your Customer Loyalty Strategy Wrong
Customer loyalty is key in the market companies currently compete in. Not only is the economy still recovering from a major recession, but the pace of media messaging causes consumer fragmentation that has never been seen before. Maintaining customer loyalty can make or break companies and their bottom lines. Here are three ways companies often get customer loyalty and brand loyalty programs wrong:
Recognition That Resonates: Low-Cost Employee Appreciation in Tight Times
Even when budgets are tight, appreciation doesn’t have to be. In fact, during periods of change or economic pressure, thoughtful recognition becomes even more essential to maintaining morale, trust, and team cohesion.







