GiftCard Partners Blog

Health plans are under growing pressure to improve member engagement while simultaneously lowering costs, increasing preventive care participation, and supporting better health outcomes. As value-based care models continue expanding, member engagement is no longer simply a communication initiative—it has become a measurable operational and financial priority for healthcare organizations.

Healthcare organizations focused on improving health plan member engagement face a familiar challenge: members often do not complete the visits and screenings needed to close care gaps. Missed primary care visits, telehealth appointments, and in-home assessments limit the effectiveness of preventive care and chronic condition management programs. According to the Centers for Disease Control and Prevention, chronic diseases remain the leading cause of illness and healthcare spending in the United States, making consistent care engagement essential¹. Strategic incentives tied to specific clinical actions can help motivate members to follow through with the care they need.

Gift cards have become a popular choice for shoppers and a lucrative revenue stream for retailers. For small and mid-market businesses (SMBs), leveraging gift cards effectively can make a significant impact on sales and customer engagement. In this blog, we will explore best practices specifically tailored to small businesses and mid-market retailers to help maximize their gift card sales and drive business growth.

Gift cards have become a popular choice for shoppers, offering flexibility and convenience for both givers and recipients. In 2022 alone, the US gift card market generated $499.4 million in revenue and is expected to continue growing 8.2% annually (Gift Card Statistics - 2023: Market Size & Consumer trends. Capital One Shopping. 2023, December 4)

In a thriving gift card market, it's crucial for retailers to deliver exceptional gift card experiences to stand out from the competition. By optimizing their gift card programs and providing a seamless customer journey, retailers can tap into the revenue opportunities offered by this growing market. In this blog, we will explore key strategies and best practices that can help retailers create outstanding gift card experiences.

Nonprofits support individuals and families in countless ways—connecting them to essential services, providing housing support, guiding them through employment challenges, or delivering direct financial assistance in moments of crisis.