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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

6 Strategies to Lower Employer Healthcare Costs in 2025

For most organizations, healthcare remains one of the largest and fastest-rising benefit expenses. And the challenge is only growing.

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Recognizing International Women’s Day as a Proud Woman-Owned Business

International Women's Day (IWD) is a global holiday celebrating the achievements women have made socially, economically, culturally, and politically around the world. IWD is an acknowledgment of the progress women have made as well as a call to action to keep pushing for equality for future generations. 

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Managing Employee Absenteeism & Engagement During a Pandemic

It may be a new year, but that hasn’t erased the employee burnout or safety concerns related to the COVID-19 pandemic. Whether a business is operating remotely or managing under new safety protocols to bring back an in-person workforce, employee absenteeism remains a costly challenge to employers.

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5 Ways Wellness Gift Cards Incentivize Annual Health Screenings

Accountable Care Organizations (ACOs), Medicaid/Medicare payers, and community health programs work year-round to improve preventive care compliance. Yet many beneficiaries still skip their annual screenings due to work conflicts, transportation issues, or a lack of understanding about the long-term value of preventive care.

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How Incentivizing Employees’ New Year’s Goals Helps Your Company Thrive

The start of a new year gives employees a clean slate to refocus on their health, habits, and professional growth. Employers who support these efforts see measurable benefits: higher engagement, stronger retention, and healthier, more productive teams. According to Gallup, employees who feel supported in their wellbeing are 4.4 times more likely to be engaged at work and significantly less likely to experience burnout.

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A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

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