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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

How Financial Wellness Incentives Can Reduce Employee Stress in The Workplace

Personal finance is ranked as a leading cause of employee stress in the United States each year. Neighborhood Trust Financial Partners found that nearly 50% of U.S. employees suffer from financial stress and The American Psychological Association conducted a study that concluded 72% of Americans have stressed over money at least once in the past month.

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Nurses Week Recognition: Meaningful Thank-You Gifts for Healthcare Workers

Nurses Week Recognition—What Drives Impact

  • Recognition must be timely, flexible, and easy to deliver at scale
  • Gift cards are most effective when paired with strong delivery and personalization systems
  • Platforms with reporting and API integrations enable measurable outcomes
  • The goal is not just appreciation—but increased participation, completion, and retention

Healthcare workers continue to face sustained pressure long after the peak of the pandemic. According to an advisory from the U.S. Surgeon General, burnout among healthcare workers reached "crisis levels" even before the COVID-19 pandemic, with 35-54% of medical professionals reporting emotional exhaustion, cynicism, and a low sense of personal accomplishment at work. 

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Telemedicine: The New Healthcare Reality

Prior to March 2020, telemedicine was a rarely used service. It wasn’t common to video chat with your doctor or receive medical care over the phone or via email. However, since the COVID-19 pandemic began, more doctors are turning to telemedicine in order to stay engaged with patients and provide health care services.

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How Gift Cards Can Incentivize Vaccine Compliance at CVS®

As the mass vaccination effort continues to ramp up across the country, Medicare and Medicaid payers and accountable care organizations are looking for ways to ensure their members get vaccinated as soon as they are eligible. Many Medicare members fall into vulnerable populations due to age, while Medicaid members can be more susceptible to comorbidities, and more making it essential that both populations get vaccinated quickly. Member populations may also require a greater level of education around vaccination due to hesitancy of the vaccine or because they may encounter logistical obstacles as they schedule and travel to their appointments.

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6 Strategies to Lower Employer Healthcare Costs

For most organizations, healthcare remains one of the largest and fastest-rising benefit expenses. And the challenge is only growing.

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A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

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