GiftCard Partners Blog

Deborah Merkin

Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.

3 Important Ways Incentives Help Your Safety Program Succeed

Posted by Deborah Merkin

Safety programs are growing in popularity across all kinds of businesses. While they reduce accidents that can end up costing companies millions, they also promote a culture where employees are looking out for one another and the organization.

Safety Programs: Why You Need One Starting Now

Posted by Deborah Merkin

With National Safety Month just around the corner, now is the time to get your safety program in place and understand how it can affect your bottom line.

How You Can Celebrate Administrative Professionals Day This Year

Posted by Deborah Merkin

Every April we celebrate Administrative Professionals Day, a day to honor the work of the support staff on our team. The holiday has its origins in World War II when administrative professionals were scarce, and a celebration was required not only to honor those occupying positions, but to attract young talent to the profession.

3 Stellar Ways to Use Rewards for Employee Appreciation Day

Posted by Deborah Merkin

Employee Appreciation Day is an important day of the year, but if you want a bigger impact, you should opt in for showing your appreciation all year long.

3 Ways to Incorporate Health & Wellness into Employee Engagement

Posted by Deborah Merkin

The Society for Human Resource Management defines employee engagement as “the connection and commitment employees exhibit toward an organization, leading to higher levels of productive work behaviors.” The reason employee engagement is critical for organizational success and growth is due to its connection to employee satisfaction and retention.

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	How Incentives Promote Healthy Behaviors in Value-Based Care
	The Real Price of Disengaged Employees
	Why Non-Cash Rewards Have a Bigger Impact Than Cash Bonuses
	Get to Know Your Customer: the Power of Customer Surveys

Deborah Merkin

Recent Posts

3 Important Ways Incentives Help Your Safety Program Succeed

Safety Programs: Why You Need One Starting Now

How You Can Celebrate Administrative Professionals Day This Year

3 Stellar Ways to Use Rewards for Employee Appreciation Day

3 Ways to Incorporate Health & Wellness into Employee Engagement

A better way to buy gift cards in bulk

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