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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

How to Thank Nurses and Healthcare Workers Right Now

Today, nurses are on the frontline of the COVID-19 pandemic sweeping the world, putting both their physical and mental health in jeopardy to help patients and at-risk populations. Saying thank you to nurses and healthcare workers is more important now than ever. One way we can help them in this time of need is by spreading awareness of their outstanding efforts and providing them with resources they need to help them take care of themselves as they care for patients.

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Ensure You Have the Healthcare Essentials You Need During the COVID-19 Pandemic

In the rapidly evolving circumstances surrounding the COVID-19 pandemic, it’s important to have the latest information regarding the coronavirus and how to limit its spread.

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How to Keep a Remote Workforce Engaged and Motivated

Over the last few years, remote and hybrid work models have become standard practice across industries. In fact, as of 2024, nearly 30% of all full-time employees work remotely, 63% have flexible work arrangements, and 16% of U.S. companies are fully remote. While the urgency of the 2020 pandemic may have subsided, keeping remote employees engaged, connected, and motivated remains a top challenge for HR teams and organizational leaders.

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3 Tips for Choosing the Best Name for Your Employee Incentive Program

Shakespeare may have been on to something when writing this following line in Romeo and Juliet:

“What’s in a name? That which we call a rose

By any other name would smell as sweet.”

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Announcing Our Women's Business Enterprise National Council Certification

WELLESLEY, MASS. GiftCard Partners, Inc. is thrilled to announce its Women Business Enterprise National Council (WBENC) certification. The Women’s Business Enterprise National Council (WBENC) is the largest certifier of women-owned businesses in the U.S. and a leading advocate for women business owners and entrepreneurs. They believe diversity promotes innovation, opens doors, and creates partnerships that fuel the economy. That’s why they provide the most relied upon certification standard for women-owned businesses and the tools to help them succeed.

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