GiftCard Partners Blog

Deborah Merkin

Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.

Avoid A Twindemic—Prepare Your Employees for Flu Season with Gift Card Incentives

Posted by Deborah Merkin

While there's no vaccine for COVID-19, there is one for influenza. With the possibility of a new surge of COVID-19 in the fall and winter, health experts and officials are encouraging early flu shots to avoid what has been dubbed a "twindemic"—a severe flu season combined with a new wave of COVID-19.

Home Chef Gift Cards: Incentivize Wellness & Promote Healthy Eating Habits

Posted by Deborah Merkin

Nutrition and health are closely related. According to the Office for Disease Prevention and Health Promotion, a poor diet is noted as a major contributing factor for a number of chronic diseases, including cardiovascular disease, cancer, and diabetes.

Why eGift Cards Are Perfect For Employee Engagement and Customer Loyalty

Posted by Deborah Merkin

One of the most effective ways to increase employee engagement and customer loyalty is sending an eGift Card as a reward or thank you.

Keep Employees Safe & Engaged While Returning to The Office During COVID-19

Posted by Deborah Merkin

As states begin to open back up after COVID-19 shut-downs, employees are gradually returning back to work in offices. For many, this transition may be unsettling.

Productivity Checklist: 7 Steps for Working Remotely Like A Pro

Posted by Deborah Merkin

Many Americans are now a few months into working remotely—a practice that only a couple years ago seemed groundbreaking. When you transition to working from home, you’ll notice that there are key differences in setting yourself up for success compared to working on-site in an office.

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	How Incentives Promote Healthy Behaviors in Value-Based Care
	The Real Price of Disengaged Employees
	Why Non-Cash Rewards Have a Bigger Impact Than Cash Bonuses
	Get to Know Your Customer: the Power of Customer Surveys

Deborah Merkin

Recent Posts

Avoid A Twindemic—Prepare Your Employees for Flu Season with Gift Card Incentives

Home Chef Gift Cards: Incentivize Wellness & Promote Healthy Eating Habits

Why eGift Cards Are Perfect For Employee Engagement and Customer Loyalty

Keep Employees Safe & Engaged While Returning to The Office During COVID-19

Productivity Checklist: 7 Steps for Working Remotely Like A Pro

A better way to buy gift cards in bulk

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