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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Keep Employees Safe & Engaged While Returning to The Office During COVID-19

As states begin to open back up after COVID-19 shut-downs, employees are gradually returning back to work in offices. For many, this transition may be unsettling. 

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Productivity Checklist: 7 Steps for Working Remotely Like A Pro

Many Americans are now a few months into working remotely—a practice that only a couple years ago seemed groundbreaking. When you transition to working from home, you’ll notice that there are key differences in setting yourself up for success compared to working on-site in an office. 

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Adapting Your Employee Engagement Program For A Remote Workplace

As employees are challenged with being productive, communicating, and staying motivated working remotely, employers need to adapt engagement programs to address these new conditions.

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These 15 eGift Card Rewards Make Staying At Home More Enjoyable

Many individuals are adjusting to working from home these days due to the coronavirus—even for those of us who worked remotely before, it can be an adjustment to work while your family and others are at home too. 

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How to Thank Nurses and Healthcare Workers Right Now

Today, nurses are on the frontline of the COVID-19 pandemic sweeping the world, putting both their physical and mental health in jeopardy to help patients and at-risk populations. Saying thank you to nurses and healthcare workers is more important now than ever. One way we can help them in this time of need is by spreading awareness of their outstanding efforts and providing them with resources they need to help them take care of themselves as they care for patients.

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A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

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