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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Learn from the Pros: How Top Organizations Maximize Reward Programs for Big Results

Employee rewards and recognition programs are no longer “nice to have.” In 2026, they’re a core lever for engagement, retention, and performance—especially as organizations navigate hybrid work, tighter budgets, and rising expectations for personalization and impact.

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How to Improve Medicare Patient Health and Encourage Healthy Habits

The rate of people with chronic health conditions is growing and, unfortunately, people often have more than one condition. Half of adult Americans have at least one chronic condition, and more than two thirds of Medicare patients have two or more, according to a 2019 Premier analysis of emergency rooms across the country.

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Workplace Wellness Programs: Are They Worth the Investment? [Infographic]

In the U.S., 4 out of 5 companies with over 50 employees offer some sort of corporate wellness program, according to a report by The RAND Corporation (sponsored by U.S. Department of Labor and the U.S. Department of Health and Human Services).

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3 Reasons Why eGift Cards Are the Best Holiday Employee Gift in 2025

As holiday season shopping evolves, so does how companies recognize and reward their teams. While traditional holiday gift-cards still have value, opting for eGift cards via the Engage2Reward™ Gift Card Ordering Platform offers next-level simplicity, flexibility and impact.

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Where to Get Last-Minute Gifts for Employees

As the holiday season approaches, businesses often find themselves looking for meaningful ways to reward employees and express appreciation for their hard work throughout the year. Gift cards, a versatile and easy-to-purchase option, have become increasingly popular for end-of-year bonuses and employee rewards, helping businesses streamline the process while maintaining a personal touch.

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A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

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