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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

3 Ways to Incorporate Health & Wellness into Employee Engagement

Employee engagement is more than an HR metric; it’s a strategic advantage that drives productivity, retention, and workplace culture. According to Gallup, only about 32% of U.S. employees were fully engaged at work in mid-2024, up slightly from previous lows but still leaving room for improvement.

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6 Ways to Get the Right Employee Feedback

Employers are focused on creating an employee experience that fosters high engagement, productivity, and satisfaction.

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Why Employee Appreciation Day Is More Important Than Ever

Every year Employee Appreciation Day falls on the first Friday in March. It's a practice that is not only important influence on your productivity, bottom line, and turnover, it's also something you should be focusing on every day.

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How Rewards Create Sustainable Engagement

Employee engagement isn’t just a “nice to have” — it’s a business imperative. Yet recent workplace research shows engagement levels remain stubbornly low across industries. In fact, Gallup data shows just 31% of U.S. employees were classified as engaged in 2024, marking the lowest levels in a decade. Meanwhile, about 17% are actively disengaged, meaning they are emotionally detached from their work and more likely to leave or undermine team performance.

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3 Gift Ideas for Thanking Volunteers This Holiday Season

Nonprofit organizations often operate on lean budgets and need to find ways to say thank you to their dedicated volunteers, especially around the holiday season.

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A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

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