GiftCard Partners Blog

We're excited to share our first post of Tom's Takeaways. The B2B gift card industry is constantly evolving and we want a place to share what our company learns from attending conferences and shows, studying recent reports and surveys, and to give you a pulse on what’s to come in 2019 based on the conversations we’ve had with other industry players.

Employee benefits plans are often the number one expense for a company. For an investment that large, do you know if your employee benefits plan is working for you? Is it minimizing sick days and extended absences? Is it providing coverage for specific employee populations? Is it providing coverage for often stigmatized conditions?

Employee health and wellness programs can be tough to get going and even tougher to keep employees engaged in. However, rather than delivering the program, involving employees in the execution of the program may be the key to long-term wellness program success.

Employers are looking beyond the standard holiday bonus to create meaningful, memorable appreciation moments. With engagement still lagging nationally, thoughtful non-cash recognition can make a measurable difference in morale, loyalty, and performance.

Competitive pay is fundamental; it should always be the first lever in a total rewards strategy. However, recent data shows that many organizations face budget pressures, rising turnover costs, and intensified competition for talent, making non-salary loyalty strategies necessary complements to compensation.