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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

3 Common Employee Recognition Mistakes to Avoid

A lack of recognition at work can severely impact employee satisfaction and retention. Luckily, an effective company recognition program can promote loyalty, boost motivation, and increase productivity.

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AutoZone Gift Cards For Spring

With the weather getting warmer and gas prices on the decline, more people are thinking about their vehicles. This has AutoZone gearing up for the spring selling season in a big way. In anticipation of their busiest season yet, AutoZone is hiring
10,000 additional employees through April. The leading retailer and distributor of automotive replacement parts and accessories in the United States has shown incredible growth and stability, especially since their recent rebranding and increase in the number of mega-hubs. With over 5,100 locations, AutoZone has also pledged to hire more than 20,000 transitioning service members and military veterans by 2020.  Since last year, more than 4,600 current and prior U.S. Military Service Members have already been hired.  AutoZone continues to secure its long-time place in the automotive replacement parts market. With most American adults both needing to own and maintain a vehicle as well as the deep affinity many consumers have for fixing and enhancing their own vehicles, AutoZone is the perfect destination for everyone.

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Motivating Millennials With Gift Cards

Gift cards are becoming an increasingly popular choice for motivating Millennials (we recently wrote about their preference for e-gifting) and according to a report from the NPD Group and UPenn's Wharton School, gift cards are quite popular with the 18 to 34-year-old crowd. The report studies consumer behavior in the retail industry and how the landscape is changing with new technology. The study looked at retail trends across the generations: Baby Boomers, Generation X, and Millennials.

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How to Jumpstart Your Wellness Program

Do you want to start a wellness program at your organization but don’t know where to start? Maybe you’ve heard about all of the potential benefits, but don’t know if your employees will adopt the program. If so, here are a few simple tips to jumpstart your wellness program.
 

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Celebrate National Nutrition Month with Healthy Gift Cards

March is National Nutrition Month®, a yearly initiative from the Academy of Nutrition and Dietetics that encourages people to make informed food choices and build healthy eating habits. This year, the theme is "Beyond the Table," focusing on the different ways and places people eat, such as at home, school, work, or events. It also addresses the impact of our food choices on the environment, including how we produce, transport, and prepare our foods.

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