GiftCard Partners Blog

Imagine offering merchandise or a gift card instead of a standard $10 off incentive to drive sales. Changing your discount structure in such a way may seem crazy but new research from Ifeelgoods may have you thinking differently. The research revealed that, if given a cash-based offer or a non-cash reward, consumers carried more brand equity and purchase intent than when retailers put more cash back in consumers’ pockets. The study revealed that non-cash incentives had diverse positive correlations with consumers including:

The world of work has evolved fast. Today, where employees work matters less than how they work. But with all the noise about return-to-office mandates and hybrid policies, here’s the truth: remote work still delivers powerful benefits for both employees and employers.

The holiday shopping season is already here and we thought it would be helpful to show how to incorporate gift cards, the most popular gift for both consumers and B2B organizations, into your holiday strategy. Here are 3 ways to incorporate gift cards into your holiday program.

The GiftCard Partners team is still buzzing about everything we learned at the
7th Annual Employer Healthcare & Benefits Congress. Thousands of professionals, from HR executives, brokers, insurance companies, service providers and more showed up to get insight into all aspects of the changing healthcare landscape through forums, sessions and speakers. It was our goal to get a better understanding of the priority level (if any) being placed on corporate wellness programs and the level of engagement that was being seen within them. Wellness programs are a huge topic and have been for quite a few years but it's important to understand what exactly makes them successful. Here are our 3 takeaways from the show (from a corporate wellness point of view).

This year marks the 10th anniversary of CVS's decision to stop selling tobacco products, a bold move that transformed the company's role in public health. When CVS first made the decision in 2014 to remove tobacco from its 7,800 stores, the move was seen as controversial by some but groundbreaking by others. Since then, CVS has evolved from a retail pharmacy chain to a healthcare leader, and its commitment to public health has been underscored by significant research and industry recognition.