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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Hi-Tech Wellness Encouraging Employee Participation

As employee wellness programs increase in popularity, hi-tech wellness can help employers engage employees in their programs and keeps programs light and fun. The range of ways to incorporate technology into wellness programs is growing. Between apps, wearables, and dashboards, hi-tech wellness is becoming a tool to drive wellness program success for employers and employees alike. Here are three ways that hi-tech wellness can work for you.

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Why Cash Rewards Don’t Motivate Employees—What You Can Do Instead

If you’re leading a team, running a business, or managing HR initiatives, you’ve probably used cash as an incentive at some point. It seems logical. Give people more money and they’ll work harder. But here’s the catch: the research doesn’t back that up.

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All Payments Expo 2016: Two Weeks Away!

In just two weeks, the Hyatt Regency in New Orleans, LA will be filled with hundreds of companies who will gather to discuss the latest trends in the payments industry at the All Payments Expo 2016. GiftCard Partners will be there taking part in the discussion, and we are hoping you will be there too! Over 80 speakers will be featured at this year's APEX, including: Erin Wood, Director Card Programmer, from Subway, Dan Springer, President, from Great Lakes Scrip Center, Matt Davies, CEO, from Powerhouse Brands, Sarah Quinlan, SVP, from
MasterCard...and many, many more!

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Invest in Effective Employee Wellness

As we dive into 2016 more employers are focused on expanding their wellness programs. Towers Watson Staying@Work survey indicates that 75% of organizations plan to increase or significantly increase employee wellness initiatives over the next three years. But as those programs expand and change, now may be the time to re-evaluate your efforts before making any more investments.

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Gift Card Trends 2015: Year in Review

2015 was a huge year for gift cards. For the first time, gift card sales reached $130 billion, while e-gifting rose 26% and represented $7.1 billion in volume. Here are some of the other gift card trends the industry experienced in 2015.

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A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

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