GiftCard Partners Blog

As the holiday season gets into full swing, corporate gifting is top of mind for executives, HR teams, and client facing teams alike. When done well, corporate gifting can boost employee loyalty and engagement. It can also strengthen relationships with clients and partners.  

As the holiday season approaches, gift cards remain a top choice for both gift-givers and recipients, with 80% of workers preferring a gift card over other types of gifts. The flexibility, convenience, and personalization they offer make them a perfect holiday present, especially when it comes to catering to different generations and group activities.  

In today's competitive job market, businesses are constantly seeking effective strategies to keep employees engaged and satisfied. According to Gallup, employees who receive high-quality recognition are 65% less likely to be actively looking for new job opportunities.  

White collar or desk-based jobs may seem low-risk for workplace injuries and many employee wellness initiatives focus on getting employees out of their desk chairs. However, because most desk-based workers spend upwards of six hours a day in a chair, improper posture due to poor workspaces was actually cited as the number one workplace injury in 2020 data from the U.S. Bureau of Labor Statistics.   

Consistent and impactful recognition programs are a proven method of improving employee engagement, performance, and retention throughout the year. But as the year draws to a close, businesses are looking for meaningful ways to celebrate and express appreciation to employees and clients for their year-long efforts. One of the most effective strategies for elevating year-end celebrations is incorporating gift cards into your recognition and holiday gifting programs.