GiftCard Partners Blog

CVS & GCP webinar: Healthcare Reform’s Impact on Wellness - How to Incentivize Employees to Engage in Healthy Behavior with Jonathan Edelheit, Editor in Chief of Benefits Live Magazine, incorporating National Healthcare Reform Magazine, Vanessa Cullerton, Senior Manager of Employee Wellness for The Hillshire Brands Company, Stacey Nelson, Manager of Health and Welfare for Sprint, and Edward Shulkin, President of Gift Card Partners, Inc.

Loyal employees who are invested in your organization can make the difference between hitting organizational financial and growth goals, and becoming stagnant and not profitable. When employees are not loyal, and are looking to leave it shows in their work and productivity. No company grew and prospered from a workforce itching to get out the door. Your employees are you organization's greatest asset, so use these tactics to keep them engaged and loyal to their employer.

As the recession eases, and companies begin hiring again, there is optimism amongst organizations bringing in fresh faces and growing again. However, as we see employment numbers improve we see employee engagement steadily decreasing.

As gamification grows in the employee reward and incentive market, and across the marketing world in general it is important to look forward at where this growing trend is headed. There are all types of theories on where gamification is going, but either way one thing is for sure: gamification is here to stay.

Incentives and rewards platforms are often evaluated on one simple promise: make it easy. Easy to launch. Easy to distribute. Easy to manage. But in practice, “easy” at the start can quietly introduce complexity later, especially when programs grow, budgets increase, or leadership scrutiny intensifies.