GiftCard Partners Blog

As the holiday season approaches, companies are gearing up to show appreciation to their employees and clients. Gift cards remain the most popular corporate gift—and their popularity continues to rise. In fact, the Fiserv Inc. reports that corporate gift recipients prefer to receive gift cards. 

In today’s fast-paced work environment, recognizing and retaining employees isn’t optional—it’s essential. Whether you lead HR for a hospital system or oversee outreach for a community nonprofit, the challenge is the same:

The holiday season is a crucial time for businesses to express appreciation to their employees, clients, and partners. In an industry valued at a staggering $242 billion, corporate gifting is not just a kind gesture—it’s a strategic investment. Over 78% of businesses report that corporate gifts offer a substantial ROI, particularly in terms of brand recognition and relationship building. As we approach the holiday season, it’s essential to plan gifting strategies carefully, focusing on the timing and denominations to ensure maximum impact. 

Have you considered the impact building client relationships has on growing and scaling your business? Whether you run a local coffee shop or a large corporation, keeping customers happy and loyal to your products protects one of the most important assets to your business- your client base.   

Each quarter, our team of industry experts shares key insights from the latest research and publications on gift card and payments trends. Explore the latest developments and see what patterns and shifts the GiftCard Partners team has observed this quarter in the gift card industry.