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GiftCard Partners Blog

The Link Between Employee Loyalty and Customer Engagement

Employee loyalty and customer engagement: two seemingly independent business issues that are actually inextricably linked. While it seems that employee loyalty is an internal HR issue that should only be tied to employee recognition and length of service rewards like additional PTO or a special recognition ceremony, that isn’t the case. Employee loyalty is an external real business issue because employee longevity, employee satisfaction, and employee loyalty are all inextricably linked to customer engagement and ultimately customer spending. Melanie Frok describes three critical components of employee engagement and loyalty that are most critical to your business:

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3 New Year’s Resolutions From Your HR Department

The top three challenges Human Resources departments across America face right now are employee turnoveremployee engagement, and succession planning. All three present interesting challenges, but can be overcome if HR leaders take on the challenges with creative solutions. Let’s take a look at how HR departments can change their views on these issues to ease concerns in the new year. Consider these three New Year’s resolutions from your HR department in 2016:

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Incorporate Employee Wellness and Engagement in 2 Ways

Employee wellness and engagement are hot topics in HR departments across the country. How to keep healthcare costs low and how to keep employees happy, engaged and long tenured are at the forefront of Human Resources challenges. Here are two ways to incorporate employee wellness and engagement into your program or workplace to strengthen participation across teams and hierarchies.

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The Best Employee Engagement Approaches

The approach taken for employee engagement is constantly shifting, so what are the best tools to maximize employee engagement?
Twenty years ago we might have been talking about giving away trophies, watches and other objects.
Ten years ago we might have been talking about extra bonuses.

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Create Employee Loyalty: What Do They Want?

It's often a conundrum for most employers to create employee loyalty within their company. Figuring out how to motivate employees, keep them happy and prevent them for looking for other employment is a major concern, especially given the diverse interest and priorities between Baby Boomers and Millennials. Where do you start? What would the budget look like, if there even is one? Maybe this will help. Towergate Insurance performed a recent study and created an infographic to try to answer the question,

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