GiftCard Partners Blog

In just two weeks, the Hyatt Regency in New Orleans, LA will be filled with hundreds of companies who will gather to discuss the latest trends in the payments industry at the All Payments Expo 2016. GiftCard Partners will be there taking part in the discussion, and we are hoping you will be there too! Over 80 speakers will be featured at this year's APEX, including: Erin Wood, Director Card Programmer, from Subway, Dan Springer, President, from Great Lakes Scrip Center, Matt Davies, CEO, from Powerhouse Brands, Sarah Quinlan, SVP, from
MasterCard...and many, many more!

In just 5 short weeks the 11th annual All Payments Expo 2016 (APEX) will take place on March 21-23 at the Hyatt Regency in New Orleans, LA.  GiftCard Partners will once again be attending this event and we look forward to seeing new and returning faces at the expo. By collecting the brightest minds and leading talents in retail, payments, and technology, we will learn from today's innovators, build tomorrow's businesses, and chart the future for consumer-centric commerce.

Money20/20 is the largest global event focused on payments and financial services innovation for connected commerce at the intersection of mobile, retail, marketing services, data and technology. 

Summer gift cards are gaining popularity in the gift market this spring and summer. As individuals look for gifts for moms, dads, grads and newlyweds, gift cards continue to be the catch-all gift that's easy for the gifter and always a pleasant surprise for the giftee. The  infographic below from the Retail Gift Card Association reveals that 80% of gifters want their recipients to have the option to redeem online or in-store, showing that omnichannel flexibility is an overwhelming consumer concern. Since gift cards are flexible in nature, consumers want to ensure that recipients have as much flexibility in how and where they redeem as they do in what merchandise they redeem for.

As contactless payments rise, here are the 3 main factors driving retailers to adapt the new technology and eventually help drive consumer adoption.