GiftCard Partners Blog

Undercover cooking talent and reality restaurant shows are on the top of Food Network, lifestyle networks and even major networks these days, and our client Boston Market is taking this opportunity to capture their service and operations issues in order to remain – THE BEST, while growing their brand.

The Prepaid Expo tells us in the form of this infographic. We know our retailer and merchant gift card clients struggle with many of these challenges. There are additional challenges for those, like our clients, who are selling their prepaid products in the B2B market, and GCP supports and guides them through these challenges and those that will crop up. What % of these strategies and challenges are you dealing with?

As smartphones become more prevalent in the daily lives of consumers, retailers are constantly coming up with ways to reach these consumers in the space where they are spending an increasing amount of time……….on their mobile devices. While systems like Square and PayPal previously targeted small to medium sized businesses, they have moved into the top tier retail space. This will allow consumers to make payments using their mobile device, instead of having to carry around a wallet full of plastic. Due to the increased importance and usage of smartphones, retailers are also making gift cards available through a mobile device more and more frequently. Not only is it easier for the person recieving the gift card to redeem their gift, but it also revolutionizes the way a friend, or employer delivers the gift. There is added convenience on both sides of the gift card. Imagine giving rewards to employees on a rolling basis through a spot rewards program. The employer can deliver rewards witha click of a button to any number of employees in any number of locations. Mobile gift cards are also revolutionizing the mobile retail space and transforming the way people give and receive gifts.
For more information check out this article and interview with Ken Paull, Executive Vice President of ROAM Data, from PYMNTS.com.

In the travel and hospitality industry, loyalty programs have long relied on points to keep guests engaged. But as budgets tighten and competition heats up, a new approach is emerging — one that offers instant gratification.