GiftCard Partners Blog

It’s no secret that corporate incentives are a hot topic for retailers and merchants this year, and adding fuel to that fire is the release of the Incentive Federation’s
“Incentive Market Study” this week. The study showed that U.S. businesses are spending nearly $77 billion on employee rewards and incentives in the form of travel, merchandise and
gift cards. Corporate gift card programs are shifting to be an important retail trend, as B2B gift cards not only open up another avenue for incremental sales growth, but
they also act as a catalyst for customer acquisition, brand growth and bulk buying. As one of largest developers of corporate gift card programs, GiftCard Partners helps
our clients navigate through this fast growing and high demanding corporate market. Interested in learning more about building your presence in with B2B customers?
We’d love to hear from you!

Please join GiftCard Partners (GCP) as we present results from a U.S. poll we commissioned with Shapiro Research to gain a pulse on gift card usage featuring Melina Balboni, vice president marketing and business development, GCP. Attendees will learn about:

Achieving customer loyalty is no doubt one of the biggest challenges our clients face…it’s a moving target. Not only are consumer needs evolving by the day, but retail marketing is impacted by new consumer technologies, for online and brick-and-mortar buying. We have a general picture of how technology is effecting our brand content flow, buying experience, and rewards and loyalty – we are consumers ourselves and we participate in one or all of these brand experiences every day. But how are these technologies effecting our clients? They are retailers and merchants who partner with us to promote their gift cards in programs such as customer loyalty, engagement, and rewards. They are on the front lines of technology evolution, retail marketing, and customer loyalty and engagement and their challenges are multiplied by selling in the B2B marketplace. Check out the
Ten Ways Technology Can Enable Customer Loyalty Infographic posted on the Huffington Post online. Click image to enlarge >>

Gift cards are a hot topic when it comes to corporate rewards, employee incentives, customer loyalty, fundraising programs and more. Still many are asking, “Are gift cards the right choice?”
The Retail Gift Card Association answers the question with the strong YES, according to the findings in their most recent survey. The survey asked over 1,000 consumers about their attitudes, behaviors and preferences when it comes to both receiving and giving gift cards. Here are a few interesting statistics that encompass the over feeling towards the plastic money gift: