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GCP’s Top B2B Gift Card Brand Goes Undercover to be the Best

Undercover cooking talent and reality restaurant shows are on the top of Food Network, lifestyle networks and even major networks these days, and our client
Boston Market is taking this opportunity to capture their service and operations issues in order to remain – THE BEST, while growing their brand.
GiftCard Partners prides itself in offering America’s top gift card brands to
loyalty & rewards programs, health and wellness programs, and corporate incentive programs and we love to see our brands in action. Check out Boston Market’s Chief Brand Officer go undercover, to protect one of their core values – “Love to Serve”. This reality show is entirely entertaining and at times, shocking and sweet, as
CBS.com’s Undercover Boss features Boston Market’s path to improve. Watch the full episode and see a few lives change in big ways for each of the great employees featured. On a personal & professional level; I find Sara Bittorf’s commitment to her marketing & brand protection responsibility very brave and really inspiring. Sara - You rock! Not just because we work with Boston Market, but you embody the commitment and risk that marketers need to take to protect the companies they care for and work hard for. Follow this show on Twitter
@undercoverboss1 and follow Boston Market @bostonmarket

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Customer Care. Loyalty Programs and the New Strategic Imperative

What Corporations Can Learn About Customer Loyalty

Loyal customer appreciation gifts are a staple of retailer and major brand customer retention and new customer acquisition strategies, but, in tough times, are corporations learning from what the kings of consumerism do? A recent Demandware webinar called “Amazon is Eating Everyone’s Lunch: How to Not Be the Main Course!”, uncovered how Amazon’s customer experience and loyalty program have stolen critical mass shopper market-share, not only by beating all other retailers on price, but also by learning from their customers via surveys and creating a loyalty program that other retailers dream of. What can companies and corporations learn from Amazon? Think about your customer loyalty program. Don’t have one? Create one before your competitors eat your lunch. Think about offering “thank you’s” for repeated purchase of product or services. Declare August or September “Loyalty Month” and offer a
gift card in return for completing a customer satisfaction and learnings survey. Give
gift cards to repeat customers who refer new customers to you.
Are you ensuring that your customers are not only happy, but incented to keep coming back?
Read on in the GCP eBook . 2012
Incentives in the Workplace to discover how companies of all shapes, sizes, and industries use incentives to drive their desired results.

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Our Workplace Incentives eBook is HERE!

Are you looking to improve productivity, while keeping your employees motivated? Do you wonder how other industries that also run the programs you do implement them? Do you want to know how other people measure their employee incentive programs?

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What Keeps Prepaid’s CEO’s Up at Night?

The Prepaid Expo tells us in the form of this infographic. We know our retailer and merchant gift card clients struggle with many of these challenges. There are additional challenges for those, like our clients, who are selling their prepaid products in the B2B market, and GCP supports and guides them through these challenges and those that will crop up. What % of these strategies and challenges are you dealing with?

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