News/Articles

Gift Card Articles

Accounting for Gift Cards [PDF]

New American Express Survey Reveals Business Gifting Trends This Holiday Season [PDF]

The HR Hot List [PDF]

Get with the Program [PDF]

Make it Special [PDF]

Just the Stats [PDF]

2006 Gift Card and Certificate FACTS Report [PDF]

2006 Merchandise FACTS Report [PDF]

2005 Gift Certificate FACTS Report [PDF]

Putting Trophy Value into Your Gift Card Program [PDF]

Motivation Strategies

Role of Gift Cards in Corporate Reward and Incentive Programs [PDF]

One Size Fits All: How to Use Gift Certificates  [PDF]

Building a B2B Gift Card Business [PPT]

Gift Card Facts

The average company spending on internal incentive programs increased to $268,662 in 2005. The average company spending on consumer incentive programs increased to $862,222.
—Source : Promo Magazine, September 2005

55% of gift cards that are given as incentives are less than $50 in value ; 20% are greater than $100 in value.
—Source : ValueLink, July 2004

In 2004, 22% of all gift cards were purchased as a result of an incentive of some kind.
—Adult Gift Card Study, 2005, Stored Value Systems

Talk in the market is that some of the more established gift card suppliers are beginning to see a slowdown in their rapid growth experienced over the last few years. So many businesses now use gift cards for so many applications, and the number of options has grown so significantly, that these suppliers could be facing a period of slower growth and greater competition. The big advantage goes not only to suppliers with desirable products, but also with good margins to offer the various marketing services agencies that sell these programs to end-users. 
—Source : Motivation Strategies Newsletter, January 2006-03-14