News/Articles
GiftCard Partners Blog
Check out our latest industry news and one-of-a-kind gift card deals!
GiftCard Partners News
GiftCard Partners Acquires 3 New Clients
GiftCard Partners, Inc Receives 2009 Best of Business Award
Client News
Charming Shoppes shores up its Internet base
AutoZone's CEO talks about driving a successful business
Gift Card Articles
Retailer Gift Cards Remain the Most Popular Item in Reward Programs
Why Incentive Programs Endure Recessions
Effects of a Down Economy on The Incentive Industry
Maximize the Return on Recognition During a Recession
Inspiring Performance
Accounting for Gift Cards
The HR Hot List [PDF]
Get with the Program [PDF]
Make it Special [PDF]
Just the Stats [PDF]
2006 Gift Card and Certificate FACTS Report
2006 Merchandise FACTS Report
Putting Trophy Value into Your Gift Card Program [PDF]
Motivation Strategies
Role of Gift Cards in Corporate Reward and Incentive Programs [PDF]
One Size Fits All: How to Use Gift Certificates [PDF]
Gift Card Facts
The average company spending on internal incentive programs increased to $268,662 in 2005. The average company spending on consumer incentive programs increased to $862,222.
—Source : Promo Magazine, September 2005
55% of gift cards that are given as incentives are less than $50 in value ; 20% are greater than $100 in value.
—Source : ValueLink, July 2004
In 2004, 22% of all gift cards were purchased as a result of an incentive of some kind.
—Adult Gift Card Study, 2005, Stored Value Systems
Talk in the market is that some of the more established gift card suppliers are beginning to see a slowdown in their rapid growth experienced over the last few years. So many businesses now use gift cards for so many applications, and the number of options has grown so significantly, that these suppliers could be facing a period of slower growth and greater competition. The big advantage goes not only to suppliers with desirable products, but also with good margins to offer the various marketing services agencies that sell these programs to end-users.
—Source : Motivation Strategies Newsletter, January 2006-03-14
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