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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Why “General-Purpose” Reward Platforms Create Hidden Risk in Regulated Industries

Most enterprise reward platforms position themselves around reassuring fundamentals: global scale, expansive catalogs, instant digital delivery, and seamless automation.

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3 Quick Strategies to Promote Work-Life Balance for Happier Employees

Work-life balance has always been a priority for employers and employees, but achieving it has become more critical than ever. According to a recent Gallup survey, employee life evaluations have reached a record low, with only 50% of workers reporting they are thriving. Stress, burnout, and disengagement are rising, creating a workplace environment that demands proactive solutions.

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Job Crafting in 2026: A Smarter Way to Drive Engagement and Retention

As organizations head deeper into yearly planning cycles, many managers are having goal-setting conversations focused on performance metrics and business outcomes. But there’s another topic that deserves equal attention: job crafting.

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[Infographic] U.S. Gift Card Usage Survey

 
GiftCard Partners polled 500 consumers, equally divided between men and women, to get a pulse on where they are both receiving and redeeming their gift cards. These infographics dive into B2B gift card usage behaviors and outlines retail gift card awareness and purchase. We also take a look at the degree to which gift cards drive new customers and incremental visits. Below are the two infographics from our latest survey on gift card usage. Some interesting insights!
Click on each image to see a larger version open in a new window. Feel free to embed it on your own website with the code below.

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Wearable Devices in Your Corporate Wellness Program

Wearable devices are becoming a growing trend in the fitness community and now for employers looking to track their corporate wellness programs. Wearable technology provides a unique opportunity for both employees and corporate wellness program administrators to track participants' progress in real time. Here are a few ways incorporating these "wearables" into your corporate wellness programs can boost its effectiveness.

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A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

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