GiftCard Partners Blog

Deborah Merkin

Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.

How to Keep Your Top Employees Healthy and Engaged

Posted by Deborah Merkin

Human resource (HR) departments need to do whatever they can to retain top talent, and the place to start is making sure your employees are healthy and engaged.

Can Corporate Gardening Improve Your Employees' Health & Well-Being?

Posted by Deborah Merkin

While corporate gardens are best known for producing healthy fruits and vegetables, they're also developing a reputation as an effective employee health and well-being tool.

Learn How to Reward Your Employees on a Tight Budget

Posted by Deborah Merkin

Businesses constantly contend with rewarding employees while keeping within budget. It doesn't need to be difficult or complicated.

4 Interesting Rewards & Incentive Takeaways From the 2017 IMA Summit

Posted by Deborah Merkin

The 2017 Incentive Marketing Association (IMA) Summit is over, but there were plenty of meaningful takeaways that could be gleaned from the three-day event in Orlando.

Happy employee eating healthy lunch while on break

4 Tips for Crafting Effective Health Promotion Programs

Posted by Deborah Merkin

Employee wellbeing is no longer just a buzzword; it's a strategic imperative for organizations aiming to thrive in today's competitive landscape. Here are four employee wellness strategies to modernize your approach and make employee wellbeing a top priority.

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	How Incentives Promote Healthy Behaviors in Value-Based Care
	The Real Price of Disengaged Employees
	Why Non-Cash Rewards Have a Bigger Impact Than Cash Bonuses
	Get to Know Your Customer: the Power of Customer Surveys

Deborah Merkin

Recent Posts

How to Keep Your Top Employees Healthy and Engaged

Can Corporate Gardening Improve Your Employees' Health & Well-Being?

Learn How to Reward Your Employees on a Tight Budget

4 Interesting Rewards & Incentive Takeaways From the 2017 IMA Summit

4 Tips for Crafting Effective Health Promotion Programs

A better way to buy gift cards in bulk

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