GiftCard Partners Blog

The B2B gift card market is ever changing, especially in the Business-to-Business or B2B sector of the market. The B2B sector, which includes third party gift cards, loyalty and incentive programs, corporate wellness and more, now stretches to make up a significant piece of the gift card market.

It's often a conundrum for most employers to create employee loyalty within their company. Figuring out how to motivate employees, keep them happy and prevent them for looking for other employment is a major concern, especially given the diverse interest and priorities between Baby Boomers and Millennials. Where do you start? What would the budget look like, if there even is one? Maybe this will help. Towergate Insurance performed a recent study and created an infographic to try to answer the question,

Millennials are an increasing portion of the workforce in America. But employers aren’t sure quite how to handle millennials in the workplace, and often times they can be misunderstood. They are often viewed as job hoppers (but it might just be because they have a constant fear of being let go), they are viewed as overconfident (but they’ve actually had more experience prior to graduation than any previous generation) and employers have a hard time helping them reach their full potential. Fast Company has offers strategies to help millennials in the workplace in their article,  How to Bridge the Gap Between Potential and Performance. Here are my top three:

According to a new survey from HealthMine, 46% of employees who were diagnosed with a chronic condition like high blood pressure, high cholesterol or diabetes over the last two years discovered their condition through a workplace wellness program. That’s almost half! This makes wellness programs a no brainer. For employees, diagnosing chronic conditions allows them and their healthcare providers to handle the condition, manage it, mitigate it and prevent it from getting worse. For employers, it allows employees the chance to manage their condition which in turn lowers the total healthcare benefit costs. The other major advantage for employers- if employees are diagnosed with a condition in the context of a workplace wellness program, they are more willing to take biometric screenings for other preventable or manageable conditions. Learn what to screen for our the white paper, Building a Healthier Workforce through Early Detection here. Here are a few more key stats from the survey: