GiftCard Partners Blog

As the days get longer and the temperatures rise, summer presents the perfect opportunity to show appreciation to partners, program members, employees, and colleagues. Gift cards are increasingly becoming the go-to gift, offering flexibility and the ability to choose the perfect present. In 2023, the Retail Gift Card Association (RGCA) reported that 70% of shoppers planned to buy gift cards for special occasions like Father’s Day, weddings, graduations, and birthdays. If you're considering giving a gift card this summer, here are some top ideas that will make your recipients' summer even brighter.

The 16th Annual Incentive Marketing Association (IMA) Summit is scheduled for July 26-28. We invite you to connect and collaborate with GiftCard Partners, among many other companies. The 2015 IMA Summit is being held in Nashville, TN and will deliver valuable tools and ideas that will benefit your business and improve your bottom line.

In today's workforce, employee recognition is more than just a "nice to have"—it’s a critical driver for retention, engagement, and embodying company culture. As companies grapple with rising turnover and a more competitive talent market, recognition programs are essential in communicating core values while maintaining employee satisfaction. Modern organizations have come to realize that a well-executed recognition program goes beyond sporadic rewards and speaks directly to the heart of a company’s mission.

Recently, in a bold move, CVS Health quits Chamber of Commerce. The decision to quit came after revelations that the chamber is undertaking a global lobbying campaign against antismoking laws. Last year, CVS Health declared their mission to increase public health by discontinuing tobacco sales chain wide.

As HR departments struggle to figure out how to motivate employees, integrating gamification in the workplace remains a popular option. Fast Company article, What the Future of Gamification in the Workplace Looks Like, discusses the importance of realizing that simple, one-size-fits-all solutions will not work.