GiftCard Partners Blog

Although we all know that gift cards are nothing new, it's also clear that they're not going anywhere anytime soon. Much of their stable market has to do with the new digital trends and shifts happening within the gift card industry. With these shifts, comes a change in consumer perception of gift cards as well. Gift cards are a way for retailers to appeal to their consumers, making loyal shoppers out of many of their customers through gift card reward programs. But gift cards have also remained popular as purchases for, well, gifts. Much of this is due to convenience, especially with the growth of digital e-cards, which make it simple to purchase and send quickly and without waiting in line. For those retailers  looking to increase their gift card sales, however, they may have to offer a little something extra along with them. According to a new survey,
17 percent of consumers won't buy a gift card until they see a promotion of some sort happening along side it, and 23 percent take promotions into consideration when deciding where to buy their gift cards between competing retailers. But as anyone in retail or the gift card industry knows, no matter how the technology or promotions change, gift cards will always give customers an incentive to visit your store, a gift that's priceless.
Statistics are courtesy of Incentive -- read the full article here.

Our parents all taught is the golden rule. "Do unto others as your would have done to you." In instances of employee appreciation, we broke it down into 3 key rules. If employees are appreciated at the right times and in the right ways, their tenure with the company will be longer and no one will go home and complain about work or their boss or the annoying colleague two cubes down. Here's what we came up with. Have additional suggestions? Leave us a comment.

In our recovering economy it sometimes seems like there will always be more candidates than jobs. In some industries today that is already not the case. A talent war is looming, a time when companies are poaching each other's human capital and when employee loyalty should be at the top of your HR Strategy agenda. Here are three ways to build, maintain and teach loyalty in your organization.

As summer rolls around, many employees start thinking about vacations, beach days, and time with family. While this season brings energy and joy, it can also test focus and productivity at work. For employers and HR leaders, this is a perfect time to rethink how to keep employees motivated, engaged, and feeling valued—without draining budgets or morale.

At GiftCard Partners, one of the nation's largest developers of corporate gift card programs, we form deep rooted partnerships with our clients to help them build robust loyalty, reward or incentive programs. We offer gift cards to many of the country's leading brands, including Speedway. Speedway is the fourth largest gas station chain in the country, operating over 1,400 different stores. But Speedway offers more than gas. With a whole chain of convenience stores connected to the fuel stations, Speedway sells everything from snacks to important, everyday buys. Speedway gift cards are one of our most popular brands for employee incentives, fundraising and loyalty rewards programs. From gifts to giveaways, loyalty rewards to sales promotions, everyone loves to fuel up their programs with the Speedway Corporate Gift Card Program. With our Speedway Corporate Gift Card Program, we offer you: