GiftCard Partners Blog

Gift card trends are rapidly evolving, with digital gift cards leading the charge. As technology reshapes consumer behavior, businesses and employers are adapting to offer more convenient, flexible solutions for rewards and recognition. Let’s explore how digital gift cards have become a cornerstone of modern employee engagement strategies.

Relationships with channel reps and resellers can be tricky. You are giving them the power to control your message and brand when you aren't around, and while they are doing the same for other brands at the same time. Here are a few tips to ensure you motivate channel reps to represent your brand and drive revenue.

Digital gift cards are combining the traditional uses of gift cards as currency among gifters and gift receivers, and the cutting edge technology of mobile payments. As mobile payments and mobile wallets because more common at retailer POS, employers can begin to think of digital gift cards as easier solutions to employee reward, health and wellness and safety programs. Here are three reasons digital gift cards are the wave of the gift card future:

Workplace wellness programs are a great tool to motivate employees to be healthy and control health care benefit costs. However, poorly administered plans can wreak havoc on employees and employers alike. Here are three hazards that can foil your workplace wellness efforts, and how to avoid them.