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Customer Care. Loyalty Programs and the New Strategic Imperative

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What Corporations Can Learn About Customer Loyalty

Loyal customer appreciation gifts are a staple of retailer and major brand customer retention and new customer acquisition strategies, but, in tough times, are corporations learning from what the kings of consumerism do? A recent Demandware webinar called “Amazon is Eating Everyone’s Lunch: How to Not Be the Main Course!”, uncovered how Amazon’s customer experience and loyalty program have stolen critical mass shopper market-share, not only by beating all other retailers on price, but also by learning from their customers via surveys and creating a loyalty program that other retailers dream of. What can companies and corporations learn from Amazon? Think about your customer loyalty program. Don’t have one? Create one before your competitors eat your lunch. Think about offering “thank you’s” for repeated purchase of product or services. Declare August or September “Loyalty Month” and offer a
gift card in return for completing a customer satisfaction and learnings survey. Give
gift cards to repeat customers who refer new customers to you.
Are you ensuring that your customers are not only happy, but incented to keep coming back?
Read on in the GCP eBook . 2012
Incentives in the Workplace to discover how companies of all shapes, sizes, and industries use incentives to drive their desired results.

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