GiftCard Partners Blog

The GiftCard Partners team is in Denver, Colorado this week to attend the
2013 Incentive Marketing Association (IMA) Summit. GCP joins a large number of other companies that are also part of the IMA, and make up this $46 billion incentive industry. We’re excited to meet, share and learn about the latest in this booming field over the course of the next few days. One of the many sessions the IMA will be holding is
Game Mechanics and the Future of Reward and Recognition Programs. The team is excited to learn more about Gamification and how this popular tool in reward and recognition programs has taken off and what the future holds for it in modern business. As it stands now, according to a recent IRF poll, more than 60% of recognition program owners have started implementing gamification. The session will highlight:

It is well established that highly engaged employees work harder and stay happier in their jobs longer. A
new study from Gallup further proves that employee engagement actual drives up productivity and satisfaction to the point where engaging employees is affecting organizations' bottom lines. The study reveals that companies who don't make employee engagement a strategic priority can hurt their revenue because their employees are absent more, their turnover rate is higher, and when employees are at work they simply don't get as much done. Here are some quick facts from Gallup:

Gift cards are a hot topic when it comes to corporate rewards, employee incentives, customer loyalty, fundraising programs and more. Still many are asking, “Are gift cards the right choice?”
The Retail Gift Card Association answers the question with the strong YES, according to the findings in their most recent survey. The survey asked over 1,000 consumers about their attitudes, behaviors and preferences when it comes to both receiving and giving gift cards. Here are a few interesting statistics that encompass the over feeling towards the plastic money gift:

E-gift cards have become a popular choice in the B2B world as both an incentive and motivational tool. These virtual gems bring together the power of flexibility and convenience.